Aug 2016

Because of you, Abeba and her family are looking forward to the future!

Posted by sharon on Sunday 21st August 2016

Our partner JeCCDO recently shared some stories with us about the thriving marketplace in Dire Dawa, filled with happy, confident women selling fresh produce, kitchen supplies and more. As part of their Livelihoods Promotion Program, JeCCDO provide vocational and entrepreneurial skills training for singles mothers.

Upon completion of the training, the women are provided with a small amount of start-up capital to kick start their businesses, with the hope of securing a sustainable income for themselves and their families.

One such woman, Abeba, received her start-up capital earlier this year and established a successful business within three months. She initially started selling just tomatoes and potatoes, but before long she had expanded her business and diversified her produce to include water, herbs, pasta and flour.

With the income generated from her market stall, Abeba is overjoyed that she can finally send her two eldest children to school and is looking forward to the day when she can also ensure a bright future for her youngest, Menelik.

Because of you, women like Abeba have the opportunity to improve their lives, and the lives of their families.  Best of all – they’re doing it themselves!


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