Who We Are
We raise funds
The Ethiopiaid Australia Foundation is a not-for-profit charity raising much-needed funds for trusted community partners in Ethiopia.
Founded in 1989 in the UK, Ethiopiaid has since grown to have four fundraising offices around the world in Australia, Canada, Ireland and the UK. Together, we have a combined 50 years’ fundraising experience and a vibrant history of progress across key areas of development in Ethiopia.
We are local, not imported
"The people of Ethiopia are dynamic and engaging enough to create change for themselves, if given the chance." Sir Alec Reed, founder of Ethiopiaid
We believe that truly sustainable change should be local, not imported. That’s why our approach is different. We work with local, community-based grassroots organisations based in Ethiopia which are known for their expertise, integrity and ambition.
What does this mean for you?
Your support not only answers short-term need (such as an operation for obstetric fistula, or food for orphaned children for a month), but helps on a wider scale to give the people in Ethiopia the tools they need to drive self-sufficiency and development.
It’s a hand-up, not a hand-out.
We are efficient with funding
It’s only through the support of the Australian public – kind-hearted people like yourself – that we are able to support these local partners and their projects for sustainable change.
As a small organisation with pro-bono office space and just three salaried staff members, we can maximise the level of funding given to partners in Ethiopia. Read more about how your donation is used and the impact it has here.
We are accredited industry-wide
Ethiopiaid Australia Foundation is registered as a charity with the Australian Charities and Not-for-profits Commission ABN 74125947499.
Each staff member is also a registered member of the Fundraising Institute of Australia with a commitment to uphold the highest standard of professional and ethical fundraising practice.
Finally, the Ethiopiaid Australia Foundation Gift Fund is formally approved as a Deductible Gift Recipient. For you, this means a gift of $2 or more is tax deductible and you will always receive a tax receipt for your donation.
Our Vision, Mission & Values
An Ethiopia free from poverty, in which every person has access to quality education, healthcare and a life of dignity.
To break the cycle of poverty in Ethiopia by enabling local communities to realise their potential. We want to contribute to Ethiopia achieving its target of becoming a middle-income country no longer reliant on international aid.
Partnership: we seek partnerships and collaboration in our work with Ethiopian registered partners
Respect: we listen and respond to our Ethiopian partners and the people who participate in our projects
Accountability: we measure our success by the improvement in the lives of the people who participate in our projects. In this way we ensure that our donors' and supporters' funds are used effectively and responsibly
Inclusion: we work with some of the most vulnerable and marginalised members of society in Ethiopia
Opportunity: we help people to build the knowledge and assets needed for self-sufficiency
For more than 30 years, Ethiopiaid has been helping some of the poorest and most marginalised people in Ethiopia.
From one man's vision in 1987 to a global organisation with small but hardworking teams across Australia, Canada, Ireland and the UK, Ethiopiaid's history is the story of how one person can truly reach out and make a difference.
In 1987, British businessman Sir Alec Reed made his first visit to Ethiopia. He saw what many people might expect - widespread hardship, suffering and poverty. However, he also saw passion, knowledge and ambition.
What he saw truly resonated with him and in 1989, Sir Alec founded Ethiopiaid in the UK with an initial contribution of £1 million. With a small number of hardworking staff in a donated office space, Ethiopiaid started to raise public funds in support of local charities in Ethiopia. With Ethiopiaid’s help, local communities were able to use their passion, knowledge and ambition to create better futures for themselves and their families.
By 2000, Ethiopiaid began setting up new offices in Ireland, Canada and Australia. Ethiopiaid Australia Foundation began raising funds in September 2008 and was licensed to raise funds in each of Australia's States and Territories.
In 2010, Ethiopiaid Australia was formally endorsed as a Charitable Fund by the Australia Taxation Office and was also approved as a Deductible Gift Recipient, meaning gifts of $2 or more to our gift fund are tax deductible.
The man who started it all – Sir Alec – remains actively involved with all Ethiopiaid offices and in 2011, he received a knighthood for his services to charity.
To date, the Ethiopiaid network has donated over $51m AUD to local partners in Ethiopia, giving thousands of people the power to change their own future.
To this day, we operate underneath a shared belief of working with and alongside Ethiopians to help them achieve the potential that so inspired Sir Alec Reed in 1987.
Below: A special note for Sir Alec Reed after receiving his knighthood from a partner of one of our global arms, Cheshire Services.
Reports & Policies
At our core, we are an ethical fundraising organisation. We take great care to manage our funding effectively and transparently.
Each year our financial statements are independently audited by external auditors to ensure accuracy and consistency.
Please see copies of our Annual Reports and Audited Financial Statements below.
Audited Financial Statements
Field Visits & Safeguard Policies
We perform comprehensive internal audits each year when visiting our partners in Ethiopia, and also compile quarterly and annual reports from each of our partners. This ensures the funds we raise are used in a visibly efficient way and that the projects they fund achieve meaningful results.
We also collect rigorous safeguard policies on each partner to protect the wellbeing of children and vulnerable people, to support gender equality and to ensure the highest standards in staff code of conduct.
We respect the rights of our supporters and are committed to protecting your privacy in accordance with Australian privacy laws.
Meet Our Staff
We’re a small team of three here at Ethiopiaid Australia. Whenever you call or write us, you’re guaranteed to be in touch with one of us.
Sharon Elliott, CEO
“A dream you dream alone is only a dream. A dream you dream together is reality.” - John Lennon
After six years working to save the lives of lost and abandoned cats and dogs in Melbourne, Sharon joined Ethiopiaid Australia in March 2017, bringing with her a wealth of fundraising knowledge and experience.
Originally from the UK and with a background in human resources and training, it was her love of animals that led Sharon to join The Lost Dogs’ Home as a donor liaison officer in 2011. The generosity and dedication she witnessed from the Home’s supporters inspired her and she developed a strong passion for fundraising. She was promoted to Fundraising Manager not long after.
While this work was incredibly rewarding, Sharon was keen to use her fundraising expertise to help people living in poverty — another cause very close to her heart. As a mother, she is particularly concerned for the welfare of children and women around the world and she is excited to be part of an international team who have done so much to bring health and hope to people in Ethiopia.
Cause most close to her heart?
Providing opportunity for anyone and everyone to access education.
Naomi Farrar, Donor Relations Coordinator
“You must be the change you want to see in the world.” - Mahatma Gandhi
Naomi joined Ethiopiaid Australia in February 2017 as Fundraising Officer after completing a Master’s degree in International Development Practice from Monash University and a Bachelor’s degree in International Development from La Trobe University.
Naomi has spent time volunteering as an intern with Live and Learn Environmental Education in Vanuatu, and she has also spent 18 months working at the Asylum Seeker Resource Centre in Melbourne’s west where she was a women’s empowerment officer within the Innovation Hub. In 2015 Naomi travelled to Africa with Monash University to undertake research and develop stakeholder relationships in order to produce a preliminary feasibility review of teacher training development in rural South Africa.
Cause most close to her heart?
Protecting women’s rights, particularly in the areas of women’s health and security.
Amy Franze, Digital Content & Communications Officer
“The smallest act of kindness is worth more than the grandest intention.” - Oscar Wilde
A whiz with words and a digital marketing enthusiast, Amy has 5 years’ experience in marketing and communications roles within the for-profit sector.
Our newest recruit to Ethiopiaid Australia, Amy has spent 2 years living abroad. In her time overseas, she not only learned how to navigate an airport and avoid bear encounters in the wild, but also developed strong empathy for those in need in underprivileged areas. She is driven to use her skills in digital communications to bring about awareness and aid for those who would not otherwise have a voice.
Cause most close to her heart?
Ending obstetric fistula in Ethiopia; a condition which we are so lucky we will never have to experience in Australia.
Our Board of Directors
Ethiopiaid Australia’s Board of Directors consists of voluntary members who act within various sub-committees and who together are responsible for:
Effective governance and regulatory compliance
Corporate objectives, strategy and policies
Risk management and control
Transparency and integrity in financial reporting
John Bullwinkel (Chairman)
FIPA (Fellow Institute of Public Accountants)
DFS (Diploma of Financial Services)
John is Managing Director of Business Partners Pty Ltd, a boutique advisory and consulting company. He has previously held roles as: New Business Director at Macquarie Private Bank in Melbourne; Executive Director ANZ Private Relationships for ANZ Banking Group in Melbourne; and Head of ANZ Private Wealth in Queensland. John has a long involvement in the non-profit sector, as an Ambassador for the Skin and Cancer Foundation as well as Director for Ethiopiaid Australia. He is a past Chairman of both Youth off the Streets in Sydney and of St Aidan’s Anglican Girls’ School Foundation in Brisbane. Until recently, John was a long-standing board member of the Monash University Medical Foundation.
Alexandra Chapman (Director)
MA (CANTAB) Economic and Social Studies
Alexandra is Chair of Ethiopiaid UK and sits on the boards of Ethiopiaid Ireland, Canada and Australia. She is also a trustee of The Reed Foundation in the UK which has given over £20 million to charitable causes and supports The Big Give, an innovative fundraising website that promotes intelligent philanthropy. Alexandra’s background is in documentary filmmaking and she has worked as a Director and Producer for the BBC and Century Films. She has an MA in Social Anthropology from Cambridge University and a MA in Economic and Social Studies with distinction from Manchester University.
Melanie Wilson (Director)
Melanie is Director and Manager for the Bayside Group; a specialist recruitment business covering sectors across health, automotive, technology, finance and management. Her field of focus is in corporate strategy and marketing, and she is heavily involved in developing and driving business initiatives that add value for customers; from clients, to job seekers, to the Bayside workforce. Melanie is also a passionate volunteer in the not-for-profit sector and has extensive experience as fundraiser and convenor for Amnesty International Australia.
Elise Gold (Director)
Bachelor of Commerce (Hons)
Bachelor of Laws (Hons)
Elise is currently an Investment Director at the Trawalla Group. Elise previously created and managed two businesses - the first was acquired by one of Australia’s largest online retailers, CatchOfTheDay, and the second involved raising investor capital to launch a multi-unit hospitality concept.
Robert Macdonald (Director & Secretary)
CPA FAICD (Fellow – Australian Institute of Company Directors)
Robert is Chair and Executive Director of the Bayside Group – A specialist recruitment business driven by the vision - ‘Partnering in the future of People’. Robert is passionate about living this vision which creates win-win commercial outcomes as well as fuels his passion to help out in the not for profit sector. Robert is an active fundraiser for many charities across Australia including Smith Family, Children’s Medical Research Institute, LifeLine, Cancer Council, and Beyond Blue just to name a few. His specialities include Corporate Governance, Finance, Mergers & Acquisitions, Strategy, HSE and Quality.
Paul Bailey (Director)
Paul’s vision is to help not-for-profits increase their impact by growing their fundraising. With ten years experience working in fundraising and communications with leading non-profits in the UK and Australia, Paul helps charities realise their revenue potential by working with senior leadership teams and boards to align the organisation’s vision, agree an effective fundraising strategy, and support delivery by providing advice on structure, systems and processes.